Introducing New Digital Art and Generated Art Categories

Brea, California (August 1st, 2024) – ViewSonic Corp.[i], a leading global provider of visual solutions, is thrilled to kick off the much-anticipated ColorPro Awards, marking the fifth consecutive year of the company’s commitment to inspiring and empowering creators worldwide. This year's theme, “Momentum,” invites creators to channel the boundless energy of momentum, riding its unstoppable wave toward the horizons of their dreams and aspirations. Submissions are open from now until September 24th, 2024. To learn more and participate, visit the ColorPro Awards website:

https://www.viewsonic.com/colorpro/event/colorproawards2024/

Over the past five years, the ColorPro Awards have transformed from a photography contest into a global celebration of diverse visual arts. This year, the competition expands beyond photography and videography, introducing a special award for the Digital Art category and the People’s Choice Award for the Generated Art category. The newly introduced Generated Art category, designed to ignite and explore the creative potential of new artistic tools, will have its entries shortlisted by experts before opening to public voting, empowering the ColorPro Community to decide the winner. Meanwhile, industry professionals will evaluate entries and determine the winners in the Photography, Videography, and Digital Art categories.

Category winners will receive prizes from a pool valued at approximately $24,000 USD. These prizes include cash awards, top-of-the-line ColorPro monitors, and a suite of products and memberships designed to optimize creative workflows, including PANTONE and Calibrite products, a 1-year Shoot The Frame Premium membership, and a 1-year Tinyspace membership. Furthermore, winners will gain global exposure through ColorPro's digital channels, award ceremonies, exhibitions, and long-term collaborations as ColorPro Partners.

"We are excited to launch the fifth ColorPro Awards and continue our mission to inspire and empower creators around the world. Each year, we see astounding creativity and innovation, and this year’s theme, ‘Momentum,’ perfectly encapsulates the forward-driving energy we hope to ignite in our participants,” stated Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic. “By introducing new categories for Digital Art and Generated Art, we aim to broaden the scope of creative expression and provide even more opportunities for artists to showcase their talents."

Notably, industry leaders SHOOTERS, PANTONE®, Tinyspace, Calibrite, Shoot The Frame and The Design Kids will not only host workshops and promotional activities during the awards but also serve as esteemed members of the judging panel. This panel of internationally acclaimed photographers, videographers, and digital artists will review the submissions, ensuring impartiality and recognizing excellence in artistic expression. Entries will be evaluated based on their storytelling, aesthetics, creativity, relevance to the awards theme, and execution.